Verifone Brings the Credit Card Reader into the Taxicab
Verifone, an industry leader in payment solutions, has yet again pioneered an innovative use for the credit card reader. Verifone and partner Taxitronics have been providing POS credit card readers to New York City medallion taxicab drivers since 2004, a convenience to taxi drivers and passengers alike.
The convergence of need, mandate and state of the art technology has enabled this revolutionary business solution for the taxicab industry. Taxi drivers, known to carry large sums of cash, are prey to robbers and muggers. Passengers, especially tourists, often have to carry cash to pay for their fare. In 2004, the New York City Taxi and Limousine Commission mandated that medallion taxicabs provide technology enhancements which include among other requirements, wireless credit card readers. Taxitronics, a company dedicated to the needs of the taxicab industry provided technology to make this possible while Verifone provided the tie in to the credit card industry. Major credit cards like Visa, Discover, Mastercard and American Express can be processed quickly.
In addition to a mobile credit card reader, Verifone Transportation Systems provides the taxicab industry with GPS navigation, real time communication between taxi and fleet dispatch, an on board monitor for the passenger to follow the route or watch entertainment, and an electronic reporting system for requisite taxi and limousine commission reports. Business riders can have an electronically generated receipt to justify their expense account.
Cab drivers and passengers are safer for not having to carry large sums of cash. Taxi and limousine dispatchers have real time GPS information and communication with their drivers making for safer journey. Transactions are speedy and secure.
Verifone provides a variety of credit card readers, credit card reader software and payment solutions to suit business needs large or small. One type of credit card reader is the contactless payment system for businesses such as restaurants, gas stations and transit systems where transaction speed and convenience are important for revenue generation and customer satisfaction. Contactless readers capture credit card and sale information simply by waving the card in front of the device making for quick transactions.
Smaller businesses such as mom and pop shops, individual cab owner/operators can also find payment solutions with Verifone. For instance, its Vx Solutions provides large and small merchants a variety of products from a counter top cash register, virtual check out system to mobile credit card reader. Smaller owner operator run cab companies now can adopt this technology just as easily as large fleets.
Industry giant, Verifone brings years of experience, a global presence, and cutting age technology. It prides itself in tight transaction security, important to merchant and customer alike. It provides easy, timely access to on-going tech support.
The New York City project has been so successful that this innovation is sure to spread throughout major US cities. Smaller owner operator run cab companies now can adopt this technology as well as large fleets. The city of Philadelphia has already adopted the system and other cities are sure to follow.